A customizable bag allows you to tailorize your bags to the needs and requirements of your ideal client. You can adapt the size of the bag, the color, add a logo, not to show a logo, or a bag with a zipper. Before you can order a customizable bag, you need to understand your ideal client.
Who needs a customizable bag?
In short, everybody! You can only stay in the bag business when you are able to design and produce bags following your clients’ needs and (future) requirements. Sometimes the expectation of your client about the bag are neither stated or generally implied. This requires a very in-depth understanding of the market you want to enter. But the reward is that you will be a successful bag seller, with interesting benefits and high profits.
Invest time and resources in understanding the needs, and hidden desires of your ideal client, the person who is a participant of your market. For this person you will design a customizable bag, which will contain their needs.
The journey to success starts with finding or defining your Ideal Client.
How to find your ideal client?
First let’s define what an ideal client is. “An ideal client or buyer persona is a research-based profile that depicts a target customer. Ideal clients describe who your ideal customers are, what their days are like, the challenges they face and how they make decisions. This insight will help you to design the bag they need,
You can have one, or multiple Ideal Clients, because you might have more markets segments, or for B2B more people involved in the decision making. For every of those persons, you need a different strategy to address their needs.
The great advantage of working with this concept is you can empathize with your ideal client and without talking to a real person finetune your marketing approach.
Do you need an ideal client for your bag business?
Now it is time to take your mission statement in front of you. Did you write in your mission statement the needs of your clients and how you are going to exceed their expectations? If the answer is positive, you can call yourself a customer centric organization.
The ideal client will make it easier for you to follow your mission, to exceed customer expectations. When your marketing is all about these expectations, you will outperform others. Demonstrate you understand their pain points.
How to make the ideal client work for you
By making the ideal client concept work for you, you will be able to customize a Bag your real clients want.
The best start is with desk research, think about the needs of people you know in your market segment. Search on the internet for market surveys or read the reviews on marketplaces or web shops. This research will give you a first picture of the gaps between what is offered on the market for bags and what kind of bags your potential clients need. This research will tell you about how they read promotional offers, like how to be sure about the actual size of a bag. But also, what they really like when buying a bag. Create a holistic view about the ideal client. From a marketing point of view, but also sales, product development and customer support.
You can start with a list of questions, use this list to engage with potential customers and to understand them and their need for their own bag better.
Think about questions that deal with, insight about the demographics, professional information about their education, career, what are their goals and challenges regarding using and purchasing bags, where do they get their information from when they want to buy a hand bag, and what are their values and fears.
When you are interested in example questions, we recommend the article “What is a ‘Buyer Persona’ and why is it Important?”.
From Ideal client to customizable Bag
Now you have an understanding about the participants in your market segment, the next step is to design the bag. For this you can use the customizable bag service. To start this service, you need to collect the following information. You need to have the needs of the clients like the:
- color
- size of the bag, length, wide, height
- material of the bag, like nylon, leather, PU, polyester
- logo preference: printed, embroidery, metal label or a woven label
- accessories
With the trend for next generation (next-gen) material, you can also specify when your ideal client is interested in buying bags made of next gen material. This material is a replacement for animal-based materials.
Exchange ideas about your customizable bag
Our sales team is ready to exchange ideas about how to bring the information about your ideal client, to the handbag, sports bag or any other bag your clients are looking for. Contact us today, to deliver the bags tomorrow and grow your business into the future.